Oct 30, 2009

Class@ASR | Sept 10-12

It's been a month since we were at Class@ASR. The Action Sport Retail tradeshow in San Diego is the premiere surf and skate event. It was a whirlwind trip with a lack of photos, but you get an idea of the atmosphere. Class features higher end fashion/street apparel and accessory lines within a chic style setting complimented with a concierge, salon and massage center just next door to the surf and skate overdose. I flew from Hawaii to Los Angeles the morning of the start of Class. I picked up my rental car from LAX and drove straight to San Diego in 2.5 hours just time for the start. Luckily, we have Melissa, our L.A. rep, to thank for setting up the Organik booth the day before. We had a great corner booth location with high visibility and close to the bar with free cocktails. We stayed busy for the 2.5 day event with parties every night and lack of sleep. Class threw the opening night party on the rooftop at Hotel Solomar where I checked in. They hosted an open bar, delicious food with a carving station, DJs and a mermaid in the pool. This party was full of hipsters and partygoers crowded around the bar. When things winded down, off we went to other parties in the gaslamp district of San Diego. It was great to catch up with old friends and surf all over San Diego once the show was over. Next stop NYC.

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